The month stabilised. Clicks were level with July at 249, and impressions rose 2.7%, the first increase since May. After three months of decline, that is the shape you want to see first.
Your enquiry tracking is working again. The tracking code on your site had been affected and enquiry data was incomplete for part of the year. The Web Co confirmed the traffic tag was restored on 15 July and the full container on 6 August, and the data agrees: August recorded 43 form submissions and 29 phone clicks cleanly, 9 and 6 of those from organic search. Figures from here are trustworthy again.
And the AI result is the standout. Of the 26 searches we track, five now show a Google AI answer above the results, and Frontline is named in two of them: "new zealand security guards" and "wellington security guards". Both are non-branded commercial searches. Worth searching yourself to see.
Checked live on Google New Zealand, 2 September 2026: 23 of 26 tracked keywords rank in the top 50, 16 are on page one, 6 in the top three, 2 at number 1.
| Keyword | Live position |
|---|---|
| event security auckland | 1 |
| security guards for hire | 1 |
| hire security for event | 2 |
| security guards auckland | 3 |
| static security auckland | 3 |
| construction security guards | 3 |
| security company auckland | 4 |
| security companies auckland | 4 |
| auckland security company | 4 |
| nz security companies | 4 |
| security company nz | 5 |
| static security guard | 5 |
Four terms sitting at position 4 and two at position 5 are the cheapest wins available: small moves there put six more keywords into the top three. Live Google NZ check
| Month | Clicks | Impressions | Click-through rate |
|---|---|---|---|
| June 2026 | 307 | 31,666 | 0.97% |
| July 2026 | 250 | 24,406 | 1.02% |
| August 2026 | 249 | 25,068 | 0.99% |
Against August last year, clicks are down 12.9% and impressions down 8.2%, the second month below last year, though the longer arc since 2025 is still a substantial improvement.
Clicks are down about a third since May, and the reason is specific: impressions fell almost exactly in step (down 31.9% against clicks down 32.7%) while your click-through rate stayed flat. People who see you still click at the same rate. The site is simply being shown less often, which is a visibility question rather than the AI-answer click-loss other businesses are dealing with, and it has a different fix. August's small rise in impressions is the first sign of that turning.