Team Empathy  ·  Monthly report

August 2026

Tracking restored, rankings holding, and Google's AI arriving on your searches
Data window: 1 to 31 August 2026 · Pulled 2 September 2026 · Sources: Google Search Console, GA4, Ahrefs, a live Google NZ rankings check · Compared against July 2026 and August 2025
Your reporting has a new home. This page replaces the monthly PDF. Each month gets its own tab on this one link, the full history stays in one place, and the Download PDF button gives you a copy any time. The Your story tab has the six-year picture.

The month at a glance

5 of 26
Tracked searches showing a Google AI answer above the results (live check, 2 Sep)
16 of 26
Tracked keywords on page one (live check, 2 Sep)
6 in the top 32 at number 1
43
Form submissions recorded, the first full month with tracking working again (9 from organic)
29
Phone number clicks recorded (6 from organic)
249
Clicks from Google search
level with July (250)
25,068
Impressions
↑ 2.7% vs July, first rise since May
0.99%
Click-through rate, steady across four months (1.01, 0.97, 1.02, 0.99)
246
Organic visitors, essentially flat against August last year (253)

What August says

The month stabilised. Clicks were level with July at 249, and impressions rose 2.7%, the first increase since May. After three months of decline, that is the shape you want to see first.

Your enquiry tracking is working again. The tracking code on your site had been affected and enquiry data was incomplete for part of the year. The Web Co confirmed the traffic tag was restored on 15 July and the full container on 6 August, and the data agrees: August recorded 43 form submissions and 29 phone clicks cleanly, 9 and 6 of those from organic search. Figures from here are trustworthy again.

And Google's AI has turned up on your searches. Of the 26 searches we track, five now show a Google AI answer above the results. Our check records whether a search carries one of those answers, so the number above is how many of your searches now have an AI summary sitting over the top of the normal results. It is new ground on these terms and the shift to keep an eye on from here.

Rankings

Checked live on Google New Zealand, 2 September 2026: 23 of 26 tracked keywords rank in the top 50, 16 are on page one, 6 in the top three, 2 at number 1.

KeywordLive position
event security auckland1
security guards for hire1
hire security for event2
security guards auckland3
static security auckland3
construction security guards3
security company auckland4
security companies auckland4
auckland security company4
nz security companies4
security company nz5
static security guard5

Four terms sitting at position 4 and two at position 5 are the cheapest wins available: small moves there put six more keywords into the top three. Live Google NZ check

The three-month view

MonthClicksImpressionsClick-through rate
June 202630731,6660.97%
July 202625024,4061.02%
August 202624925,0680.99%

Against August last year, clicks are down 12.9% and impressions down 8.2%, the second month below last year, though the longer arc since 2025 is still a substantial improvement.

Clicks are down about a third since May, and the reason is specific: impressions fell almost exactly in step (down 31.9% against clicks down 32.7%) while your click-through rate stayed flat. People who see you still click at the same rate. The site is simply being shown less often, which is a visibility question rather than the AI-answer click-loss other businesses are dealing with, and it has a different fix. August's small rise in impressions is the first sign of that turning.

Work and what's next