Google writes an AI summary above the results for some searches. On the live check of 12 October, 11 of the 26 searches we track for you carried one. The check we ran on 2 September recorded 5. Both are single-day readings of something that moves about day to day, so they are two snapshots rather than a measured movement.
You rank in the normal results on 7 of those 11, six of them on page one, and on two of them you are the number one result: "security guards for hire" and "static security auckland". These are non-branded commercial searches, the kind a business uses when it is choosing a security provider and does not yet know who you are, so being the top result underneath an AI answer is a good place to be standing while this changes.
Every number traces to a named source: Search Console and GA4 pulled 12 October 2026, a live Google NZ rankings check the same day, Ahrefs, and your SEO Work sheet.
Checked live on Google New Zealand, 12 October 2026. Of your 26 tracked keywords, 18 rank, 14 are on page one, 5 are in the top three and 2 are at number 1.
| Keyword | Live position |
|---|---|
| security guards for hire | 1 |
| static security auckland | 1 |
| hire security for event | 2 |
| event security guard services | 3 |
| wellington security companies | 3 |
| security company auckland | 4 |
| security companies auckland | 4 |
| auckland security company | 4 |
| security services auckland | 5 |
| security guard jobs auckland | 5 |
| static security guard | 7 |
| security auckland | 8 |
Two more hold page one, "security guards services" at 8 and "security company" at 10, and four rank beyond it. Live Google NZ check
Fourteen of twenty-six on page one is a strong position, and it now leans Auckland. Wellington is holding at number three on "wellington security companies", while the national terms gave ground this month.
Enquiries are the number that matters most, because they are the ones that turn into work. The only two clean months we hold are August and September: 43 form submissions and 29 phone clicks in August, then 24 and 22 in September, on site visits that were essentially flat at 1,089 against 1,073.
Two months is not a baseline, so September's step down is a question rather than a verdict, and it is the first thing we want your read on. Did September feel quieter on your end, or did the phone keep ringing?
Google showed you 26.7% less often in September than in August, and it cost 10.7% of your clicks. Your click-through rate went the other way, from 1.00% to 1.22%, which is back near where it sat a year ago.
| Month | Clicks | Impressions | Click-through rate |
|---|---|---|---|
| September 2025 | 268 | 21,199 | 1.26% |
| August 2026 | 261 | 26,046 | 1.00% |
| September 2026 | 233 | 19,099 | 1.22% |
Through the middle of this year the read was simple: click-through rate sat near 1% while impressions and clicks fell together, so it was a question of how often Google was showing you rather than how often people clicked. September breaks that pattern. The impressions that went were largely ones nobody was clicking, which is why a 26.7% fall in being shown cost a tenth of the clicks instead of a quarter.
Being shown more often is still the thing to reverse. The encouraging half is that the clicks are holding up better than the impressions suggest, and against September last year your click-through rate is effectively level.
August reads 261 clicks and 26,046 impressions here, against the 249 clicks and 25,068 impressions first reported, because Search Console keeps settling its figures for several days after a month ends, always upward. Both numbers moved that way, 12 more clicks and 978 more impressions. Search Console
| Move | Why it matters |
|---|---|
| Build for the AI answers | Eleven of your 26 searches carried one on the 12 October check, and that is the surface a buyer reads first. The way into them is content that answers the questions buyers actually ask about hiring security, written to be quotable. This is the highest-value work available. |
| Your read on September's enquiries | 24 form submissions and 22 phone clicks against 43 and 29, on flat traffic. One line back from you tells us whether this was a quiet month or something to chase, and it changes what we do next. |
| Recover the impressions, and the three terms that dropped out | Being shown 26.7% less often than in August is the specific thing to reverse. Alongside it, "event security auckland", "security guards auckland" and "nz security companies" were all on page one when we checked on 2 September and are outside the top 100 now, and targeted link building is the lever for those. |
| More content, not more links | Ahrefs records 1,318 live backlinks from 725 referring domains. Monthly volume link building is winding down in favour of content, with targeted link building kept for recovering specific terms. Three terms at position 4 and two at 5 are still the cheapest wins on the board. |